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Job Offer: Director of Brand Management and Content Creation:Rice UniversityJob description:Director of Brand Management and Content CreationBookmark this Posting Print Preview | Apply for this JobPlease see Special Instructions for more details.East Carolina University requires candidates to submit a candidate profile online in order to be considered for the position. Candidates must also submit a cover letter, resume, and a list of three references, including contact information, online.candidates must be currently authorized to work in the United States on a full-time basis. Posting DetailsPosition InformationJob Title Director of Brand Management and Content Creation Position Number 001531 Vacancy Open to All Candidates Department CHH News and Communications Department Homepage https://university-communications.ecu.edu/ Advertising Department NEWS AND COMMUNICATIONS Division Chancellor Classification Title Director Executive Administrator Working Title Director of Brand Management and Content Creation Number of Vacancies 1 Full Time Equivalent (FTE) 1.0 Full Time or Part Time Full Time Anticipated Recruitment Range. income offered may be outside of this range as impacted by budget, UNC income administration, and/or candidate qualifications. $105,000- $124,500 Position Location (City) Greenville Position Type Non-Faculty Job Category Non-Faculty Senior Administrative Organizational Unit Overview University Communications (UC) translates ECU's message into strategic and compelling communication and campaigns through the university website, news releases, official social media accounts, East magazine, storytelling and videos along with brand building, campaign strategy and execution, print and digital collateral creation and distribution, and paid advertising media. The purpose of the unit is to provide strategic communication and marketing guidance and support to increase the knowledge, knowledge, appreciation and support of the University and its work with broad and varied constituencies, from prospective students to identified thought leaders to prospective donors. UC comprises the News Services, Creative Services and Marketing units. Through the Creative Services unit, UC works with all university departments to conceptualize, design, develop, and produce written, digital and print projects to brand, communicate and market their messages to appropriate audiences. Creative Services works with Marketing to support strategic marketing programs for the university, including advertising buys, campaign strategy and execution. Job tasks The Director of Brand Management & Content Creation in University Communications shapes the creative direction of the university's brand identity. This position serves as the university's brand champion, superviseing the editorial, design and web development teams and ensuring that their work aligns with the university's objectives, brand guidelines, and reputational management, as well as industry standards. Working closely with the Chief Communications agent/Director of University Communications and the Marketing Director, this position will develop creative strategies to advance the university's strategic initiatives and goals. This position reports to the Chief Communications agent/Director of University Communications. 30%Brand Management Serve as the university's lead brand manager, superviseing creative teams and ensuring work aligns with the university's objectives, brand guidelines and industry standards. Play a vital function in developing and maintaining a cohesive visual identity that aligns with ECU's mission, vision, values, and strategic framework. Establish and enforce brand and identity standards university wide. 50% Lead and Manage Creative Services Unit and Its Work Lead ideation and execution of innovative and impactful design projects including marketing campaigns, digital publications and print publications. supervise creative teams and ensure the teams' work aligns with the university's objectives, brand guidelines and industry standards. Ensure all designs meet the highest standards of quality, accuracy and brand consistency. Set and maintain a creative vision that ensures brand consistency across all visual assets including advertising, digital, print, social media, web and other communication channels. Lead and manage the creative team including providing guidance, mentorship, and support to ensure the delivery of high-quality work. Determine appropriate assignments for creative team members and manage team bandwidth to ensure timeline delivery of priority projects. Develop, execute, monitor and adjust project plans, resources and strategies to meet the needs of stakeholders and to ensure the deliverables are on time, and within budget. supervise the Creative Services department personnel, resources and processes. 20%Provide Creative Vision and leadership abilities Stay up to date on industry trends in higher education including the latest design trends, techniques, and best practices in the field of visual design and higher education marketing. Foster a collaborative and creative environment through encouraging a culture of creativity, collaboration and continuous improvement. Advise the Chief Communications agent and senior leadership abilities on cohesive brand management and marketing strategies and implementation. Contingent upon availcapability of funds. Minimum Education/practice Master's degree with an emphasis in graphic design, visual communications, marketing or related field with 5 years of related professional practice, or a Bachelor's degree with an emphasis in graphic design, visual communications, marketing, or related field with 7 years of related professional practice. All degrees must be received from appropriately accredited institutions. License or Certification Required by Statute or Regulation None Preferred practice, expertise, Training/Education • 5 years of creative team leadership abilities or related practice. • Art direction, marketing campaign and brand management background is highly desirable. • Strong portfolio highlighting expertise and practice in leading a team of design and editorial. • Proficient with industry standard design software and tools, including Adobe Creative Suite (Photoshop, Illustrator, InDesign, etc.) and with Microsoft Office Suite. • practice in effectively managing individuals, creative teams and projects. • An in-depth knowledge of best practices in content development and delivery of print and digital collateral. • broad knowledge of traditional and emerging communication technologies and promotional mediums and the creative capacity to adapt and develop on-brand creative content across all channels. • broad practice managing, maintaining and reinforcing brand standards across a complex, multifaceted organization. • Demonstrated capability to concept, develop and produce effective comprehensive, multichannel creative campaigns that are responsive to client needs and organizational priorities with a focus on brand and brand messaging. • broad practice in visual branding, journey mapping, and audience identification, segmentation and motivation. • broad practice in message and communication plan development. • Strong project management expertise with the capability to identify short- and long-range goals and contribute to effective and measurable results. • capability to analyze market research data, translate complex concepts, ideas and attributes into accessible and engaging creative communications and materials. • practice leading teams in highly collaborative environments requiring interpersonal communication competence, initiative, active listening and emotional intelligence. • Excellent communication and interpersonal expertise. • Demonstrated commitment to education, creativity and innovation, with a keen eye for detail. Special Instructions to Applicant East Carolina University requires candidates to submit a candidate profile online in order to be considered for the position. Candidates must also submit a cover letter, resume, and a list of three references, including contact information, online. candidates must be currently authorized to work in the United States on a full-time basis. Additional Instructions to Applicant In order to be considered for this position, candidates must complete a candidate profile online via the PeopleAdmin system and submit any requested documents. Additionally, candidates that possess the preferred education and practice must also possess the minimum education/practice, if applicable. Job Open Date 09/23/2024 Open Until Filled Yes Job Close Date - Positions will be posted until 11:59 p.m. EST on this date. If no closing date is indicated, the position may close at any time after the initial screening date. Initial Screening Begins 10/08/2024 Rank Level Quick Link for Direct Access to Posting https://ecu.peopleadmin.com/postings/75140 AA/EOE East Carolina University is an equal opportunity and affirmative action employer who is committed to workforce success and cultivating a culture of care, belonging and opportunity for our faculty, staff and learners and all stakeholders. All qualified candidates will receive consideration for employment without regard to their race/ethnicity, color, genetic information, national origin, religion, sex, sexual orientation, gender identity, age, discapability, political affiliation, or veteran status. Individuals requesting accommodation under the Americans with Disabilities Act Amendments Act (ADAAA) should contact the ADA Coordinator at (252) 737-1018 (Voice/TTY) or E-Mail: ADA-Coordinator@ecu.edu. Eligibility for Employment Final candidates are subject to criminal & sex offender background checks. Some vacancies also require credit or motor vehicle checks. ECU participates in E-Verify. Federal law requires all employers to verify the identity and employment eligibility of all persons hired to work in the United States. Department for People Operations, Success, and Opportunity If you practice any problems accessing the system or have questions about the application process, Contact Us by the Department for People Operations, Success, and Opportunity at (252) 328-9847 or toll free at 1-866-489-1740 or send an email to employment@ecu.edu. Our office is available to provide assistance Monday-Friday from 8:00-5:00 EST. Supplemental QuestionsRequired fields are indicated with an asterisk (*).» * Will you now or in the future require visa sponsorship for employment? » Yes » No » * Please indicate where you learned about this job vacancy. » Chronicle of Higher Education » CareerBuilder » Greenville everyday Reflector » Raleigh News & Observer » InsightIntoDiversity.com » HigherEdJobs.com » InsideHigherEd.com » Monster.com » Indeed » ECU Website » Other Documents Needed To ApplyRequired Documents» Curriculum Vitae/Resume » Cover Letter » List of ReferencesOptional Documents Skills:
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