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Job Offer: Senior Director of Strategic Communications:Greater Philadelphia Cultural AllianceJob description:Senior Director of Strategic Communications
Date PostedJuly 10, 2024 - 2:41pm
Categories
Marketing & PR
Education & Instruction
Philadelphia County (PA)Pay Type:income Job Status: Full Time Minimum income/Hourly Rate: $85,000.00 Maximum income/Hourly Rate: $95,000.00
Moore College of Art & DesignStatus: ExemptPosition: Senior Director of Strategic Communications Reports To: Vice President, Marketing Communications About Moore: Moore College of Art & Design is a historically all-women's undergraduate college that has evolved to admit nonbinary and trans undergraduates, as well as co-educational continuing education and graduate students. Founded during the original industrial revolution to advance women in new fields, under principles of inclusivity and opportunity, our mission is more significant than ever, as technology, sustaincapability, and diverse cultures drive and influence new and existing industries. We strive to create a community of employees and faculty that mirrors our student body and offers a range of academic perspectives in their fields.?We welcome candidates who value diversity and support the inclusive culture we seek to nurture at Moore. The world needs Moore. For more information, visit moore.edu and follow us on social media @moorecollegeart. Benefits : Moore College of Art & Design offers a time off package consisting of 41 days paid all over the year for holidays, winter break, vacation and personal days. In addition, we provide 2 weeks of sick time and offer a great benefit package including health, dental, and a 403b plan with an immediate match and 100% vesting. Purpose: Guide and manage the brand, tone and voice of the College through internal and external communications that align with our Strategic Direction; build and lead Moore's media presence regionally and nationally to enhance the College's brand, reputation, and support enrollment goals; partner with Admissions and create stories/messaging for prospective students and families; curate student stories to project Moore's authentic voice in print, social and digital formats; manage the College's brand standards in all marketing communications; author and support senior leadership abilities communications and cultivate marketing communications messaging unique to the College and develop Advancement communications to support fundraising goals; support Student Affairs messaging to align with retention and engagement goals and help promote The Galleries at Moore. Requirements: » Bachelor's degree (master's preferred); at least 5-7years of practice in marketing, communications, journalism, business writing, or media relations » Master storyteller with excellent command of prose » Exceptional oral and written communication, time management, and organizational expertise » practice in higher education field preferred » Skillful project management and reporting practice » practice in managing highly skilled marketing communications teams. » The capability to multitask to complete projects simultaneously and to adhere to deadlines. » Creative approach to graphic design and content development. » expertise of marketing communications project management tools, media connections media trends, and consciousness of new market communications technologies. » practiced in SEO techniques to ensure writing is digitally significant » Fluency in Spanish preferred Job responsibilities: » Drive and create original content to share Moore's authentic voice to prospective students, and their families as well as current students and families to impact enrollment in BFA, MA, and CE programs for web, digital, magazine, and print » Plan and implement new content for targeted content streams including Faculty Five, Alluminiaries, Rockstars, and Alumni Heroes series with an in-depth yearly editorial calendar. » Create compelling and engaging current student and alumni content for web and social media to support Admissions and Advancement goals » Develop media relations strategies to enhance Moore's reputation regionally and nationally with a focus on our faculty, majors, and artistic excellence » Plan and execute bi-annual Moore magazine content combining alumni, current student stories and corporate partners that support the College's brand and Advancement goals. » supervise and create Admissions recruitment print and digital materials, email development, and digital assets (Viewbook, social presence, and promotional videos) with the graphic designer, writer and external vendors » Be immersed in Admissions enrollment goals, audience, and operations to provide marketing/communications support seamlessly » Harness media relationships and unique promotional opportunities to promote all signature events at the College for reputation and brand-building » Enhance executive visibility and author and/or edit materials for leadership abilities » Create strategic communications for all CE programs from printed materials, digital ad copy, student stories and social content. » Partners with Academic Affairs to promote faculty, their artwork and accomplishments for impactful storytelling » Garner media opportunities and execute social media/content development strategies for The Galleries at Moore to highlight exhibitions, student and faculty work, and alumni art and design work » Manage internal email communications with the President's office and Chief of Staff for monthly outreach » Cultivate and support Student Affairs goals for student retention and engagement » Edit, create, and organize web copy for Moore.edu and Moore.edu/viewbook to improve search result performance using the latest SEO techniques » Spearhead Advancement marketing communication strategies by elevating alumni stories digitally and in print, creating event invitations, annual appeals, and scholarship messaging, supporting alumni speakers' events, and collaborating with the Advancement team to align with their fundraising goals » With graphic designer, manage signage requests from the campus community for wayfinding, upcoming events, or admissions needs » Partner with VP on Crisis Communication management for the College » Manage project management software system for the marketing communication team and provide weekly/quarterly reporting on productivity » Manage budget request, invoice processing, and administrative tasks for the creative team and their projects » Manage creative team members in marketing communications and cultivate professional development opportunities for them » Adhere to departmental budget requirements and reporting, work with vendors on contracting for services and tracking of expenses for those services Physical Demands/Working Conditions: No physical demands. Office settings. Occasional weekend and evening events. The above statements are intended to describe the general nature and level of work being performed. These are not to be construed, as an exhaustive list of all responsibilities, tasks and expertise required of personnel as so classified. The College adheres to the principle of equal educational and employment opportunity without discrimination on the basis of race, color, religion, age, national or ethnic origin, sexual orientation, gender identity or expression, handicap or discapability, military or veteran status,genetic information, or any other characteristic protected under applicable federal, state or local law in the administration of its educational policies, scholarship and loan programs, and other College-administered programs and employment practices.Retaliation is also prohibited.Read Moore'sfull compliance statement https://moore.edu/non-discrimination-policy/ To Apply: To Apply: Interested candidates send your resume and cover letter with income requirements to E-Mail: HR@Moore.edu. Skills:
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