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Job Offer: Director of Marketing, Athletics:Villanova UniversityJob description:Director of Marketing, AthleticsTo view the position details and/or apply to a position, click on theView Detailslink below the Job Title. If you have questions about the application process, please refer to theApplicant FAQ's.
Posting DetailsDo you have questions about the application process? If so, please refer to the Applicant FAQ's. Posting Details (Default Section)Posting Number:: 20244166S Position Title:: Director of Marketing, Athletics Employment type:: Staff Job location:: Villanova, PA Recruitment Type:: Internal/External candidates Work Schedule:: full-time/12-months Avg Hours Week: Department:: 732-Athletics - Promotion + Marketing Position Summary:: Cooperatively manage all aspects of Athletics marketing to include strategic branding and marketing, social media platforms/digital strategies, game day practice, fan engagement, promotions, attendance enhancement, student participation and faculty/staff involvement. Identify and maximize opportunities to generate revenue. Direct and manage Athletics special events and future calendar of events. Collaborate with Ticket Office Operations, Student Life, and the Nation Student Fan Group regarding student attendance at all Athletics events. Work closely with Playfly on fulfillment of all partnership agreements. Work closely with university staff, VAF, Legends and Alumni Relations. Villanova is a Catholic university sponsored by the Augustinian order. Diversity and inclusion have been and will continue to be an integral component of Villanova University's mission. The University is an Equal Opportunity/Affirmative Action employer and seeks candidates who understand, respect and can contribute to the University's mission and values. tasks and Job responsibilities:: Strategic Marketing & Branding Develop and direct the implementation of a strategic branding and marketing campaign for the Athletics Department. Enhance ticket sales and attendance at events. Maximize the reach of Villanova Athletics, Villanova Sports Network, and the Villanova Athletic Fund. Maintain relations with media partners; determine appropriate promotional and public relations campaigns. Create, develop, and implement plans aimed at generating publicity, fan engagement, and revenue for Women's Basketball and Football. Event & Game Day Marketing Direct in-game marketing efforts to maximize fan engagement and game-day atmosphere for Women's Basketball and Football. Assist with in-game promotions at Men's Basketball home games. supervise Villanova Cheer and Mascot Program. Manage relationships with the University Band and Dance Teams, including their performances at Athletics events. Social Media & Digital Marketing supervise marketing and social media management of select Olympic Sports. Collaborate with Playfly and the Villanova Athletic Fund in promoting sponsor and donor-related events. Alumni Relations & Special Events Work closely with alumni in planning activities and programs, especially those tied to major campus functions and postseason events. Assist with planning and directing select special Athletic Department events. Internship Program Management Assist with management of post-graduate and undergraduate marketing internship program. Perform other tasks and assist with projects as assigned. Minimum Appropriate qualifications:: » Bachelor's Degree required. » A broad-located knowledge of sports marketing including strategic planning and implementation; branding knowledge to include brand consciousness campaigns; Knowledge of the advertising industry and trends to maximize media buys. Knowledge of NCAA rules and regulations. Website and social media development to include marketing, video streaming, subscription-located services and retail sales. » 5+ years progressive marketing practice. » Proven capability to work effectively with many different personalities. Outstanding written and verbal communication expertise. » Proficiency with personal computer applications, as well as a solid knowledge of social media, internet and e-business solutions. » Professional work environment. Preferred Appropriate qualifications:: » Master's Degree preferred (sports management or related field). » Strong graphic design expertise preferred. Physical Requirements and/or Unusual Work Hours: : » Significant number of evening and weekend hours required. Special Message to candidates:: Posting Date:: 09/27/2024 Closing Date (11:59pm ET):: income Posting Information: : Commensurate with practice income Band:: I Job Job Category:: exempt References NeededReferences NeededMinimum Number of References Needed: 3 Maximum Number of References Needed: 3 Supplemental QuestionsRequired fields are indicated with an asterisk (*).» * How did you first hear of this employment opportunity? » Indeed.com » Higheredjobs.com » Glassdoor » Chronicle Vitae » Academic Keys » PA CareerLink/JobGateway » Professional Affiliation/Trade Website » Diversity Association/Publication Website » Advertisement in Academic or Professional Publication » Referred by a current employee » Referred by a friend, family member, or former employee » Heard about Information technology at a conference or career fair » Browsing the Villanova website » Cabrini University employee » Other » * An individual connected with a prospective student-athlete is defined as: • Any person who maintains or directs others to maintain contact with a prospective student-athlete, the prospective student-athlete's parents or legal guardians, or the prospective student-athlete's coach; and • Such contact is directly/indirectly related to the prospective student-athlete's athletics expertise/abilities or for recruitment/enrollment at VU. Examples of individuals connected with a prospect could be any of, but not limited to, the following: • Parents/Legal Guardians • Coaches (high school, college, club) • Personal/expertise Trainers • Relatives • Strength Coach • Advisors Consistent with the above definition for what constitutes connected, are you connected with any: • Basketball (men's or women's) prospective student-athletes (grades 9-12) or their parents, relatives or coaches? Y N » Yes » No » * An individual connected with a prospective student-athlete is defined as: • Any person who maintains or directs others to maintain contact with a prospective student-athlete, the prospective student-athlete's parents or legal guardians, or the prospective student-athlete's coach; and • Such contact is directly/indirectly related to the prospective student-athlete's athletics expertise/abilities or for recruitment/enrollment at VU. Examples of individuals connected with a prospect could be any of, but not limited to, the following: • Parents/Legal Guardians • Coaches (high school, college, club) • Personal/expertise Trainers • Relatives • Strength Coach • Advisors Consistent with the above definition for what constitutes connected, are you connected with any: • Current VU basketball (men's or women's) student-athletes? Y N » Yes » No Documents needed to complete your application:Required Documents» Resume / Curriculum Vitae » Cover Letter / Letter of Interest Optional Documents » Other Document Skills:
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