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Job Opportunity: Digital Marketing Specialist:Lamar UniversityJob description:Digital Marketing Specialist
Posting DetailsPosition InformationPosting Number: 20112978 Position Title: Digital Marketing Specialist FTE: 1.0 Employment type: Staff Department: Marketing & Communications Position Summary Information Job Summary/Basic Function: About this function: The social networking Specialist will report to the associate director of creative services and collaborate with university marketing staff. The person in this function will understand the big picture on how technology can be leveraged to support university and aligned marketing communications goals. The candidate is responsible for digital marketing content engagement and demand generation including building, managing, and regularly optimizing digital marketing campaigns and managing all university social media accounts. The candidate will supervise the methodology, testing, analysis and reporting of digital campaign performance and communication of results. What You'll Do - Position Job responsibilities: » Manage all Lamar University social media accounts across various platforms, including those for the University President » Research and develop strategies to engage the Lamar University community and public by creating content calendars for all social media platforms » Maintain and enforce the university's social media policy to ensure all social media accounts align with university branding » Analyze social media trends and track modern technologies » Assist in direction of content creation and collaborate with marketing team to ensure all digital campaigns align with university branding. » Assist with the set up and optimization of digital ad campaigns to promote Lamar University to target markets. » Measure and report on performance of digital marketing campaigns. » Manage google ads and google analytics to deliver strong campaigns and report on key insights for performance improvement. » Support digital marketing strategy with marketing research, testing, target research and segmentation, etc. » Partner with web communications team to ensure Google Ads are reaching full potential Key Competencies: » Proficiency in using social media advertising platforms. · » Passion for digital and driven by curiosity » Solid knowledge of digital marketing fundamentals and methodologies. » Expert level knowledge of Microsoft office including Word, Excel, PowerPoint. Physical Requirements: » Able to lift 15 pounds and be able to execute a variety of physical tasks including lifting, bending, stooping, squatting, stair climbing, and walking between buildings. Job Conditions: » this function is primarily office-located, with occasional requirements to attend events or capture media at various campus locations. » The position involves managing multiple projects with tight deadlines, necessitating a high level of organization and flexibility. » Occasional evening or weekend work may be required. Who We Are: Lamar University is an accessible global university for life-long learners with a passion for broad-located community engagement. As a vital contributor to the socioeconomic wellbeing and resilience of the Gulf Coast region, our skills is recognized locally and beyond. Lamar University is home to more than 17,000 students and is among the fastest growing Texas colleges and universities. LU is a member of The Texas State University System, which is the first higher education system of Texas and maintains the lowest average tuition and fees of any university system in Texas. With more than 100-degree options and a community that cares, Lamar students are always proud to be Cardinals. Lamar University is committed to fostering a culture where students, faculty and staff of all backgrounds can learn, work, and serve. advantages: » Health, dental & vision insurance » Life insurance » State of Texas Retirement plans » Tuition covered at 100% for employees, spouses and/or eligible dependents. » Paid time off - vacation, sick, and holidays. To see more information about the available benefits, please visit: Insurance - Lamar University Minimum Appropriate qualifications: » Bachelor's degree in marketing/communications-related field » At least 1 year of marketing practice. » Strong individual initiative with the capability to thrive in a team environment. » Proven capability to manage multiple projects simultaneously, prioritize tasks, and meet deadlines. » Eagerness to learn, grow, and consistently excel. » Critical thinking and problem-solving skills. » Excellent organizational, written and verbal communication skills. » Proficiency in data analysis with a talent for making data-driven recommendations. EEO Statement: Lamar University is An Equal Opportunity Employer Veteran's Preference Statement: Lamar University is proud to provide employment preference to veteran candidates in conformity with Texas 805 Government Code, Section 657.003. Preferred Appropriate qualifications: Security Sensitive Statement: This position is security-sensitive and thereby subject to the provisions of the Texas Education Code §51.215, which authorizes the employer to obtain criminal history record information. income: $46,826-60,874 Work Employment Type: Application Information Posting Date: 09/12/2024 Close Date: 12/12/2024 Open Until Filled: No Special Instructions: Posting Specific QuestionsRequired fields are indicated with an asterisk (*).» * Are you claiming Veteran's Preference in conformity with Texas Senate Bill 805, Section 657.003? PLEASE READ IMPORTANT INSTRUCTIONS: To be considered for Veteran's Preference, candidates must complete and email to jobs4vets@lamar.edu a Standard Form 15 located at https://www.opm.gov/forms/pdf_fill/sf15.pdf to include the required documents per the instructions on the form. Emails MUST also include position titles and posting numbers for each and every position applied for. candidates WHO FAIL TO EMAIL ALL REQUIRED DOCUMENTS BEFORE A POSTING CLOSES WILL NOT BE AWARDED VETERAN'S PREFERENCE. » Yes » No » * Do you have a bachelor's degree in marketing/communications or a related field? » Yes » No Applicant DocumentsRequired Documents» Resume » Unofficial Transcript 1 » Cover Letter Optional Documents » Miscellaneous Skills:
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