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Job Opportunity: Marketing Director:WQEDJob description: Marketing Director Listing description WQED Multimedia is seeking an practiced, driven, and entrepreneurial Marketing Director who is eager to help communicate the breadth of WQED's services to inspire and engage more of our neighbors across southwestern Pennsylvania. You should be enthusiastic about leading, coaching and mentoring a team of Digital Marketing Managers responsible for social, digital, e-mail, and website content. The ideal candidate is a strategic thinker and planner who will infuse a culture of continuous improvement through data-driven marketing tactics, continuing evaluation and testing. This position reports to and works closely with the Head of Marketing and Membership. This is a hybrid function that's expected to commute to and contribute from WQED's offices in the Oakland neighborhood of Pittsburgh at least three days per week. KEY RESPONSIBILITIES •Provide strategic direction, implementation, and oversight of marketing campaigns. •Ensure WQED is maximizing broadcast, streaming, web, social and e-mail channels to retain and grow audience engagement. •supervise the creation of compelling and engaging messaging for various platforms, including website, social media, and print materials. •Supervise and coach marketing managers, including offering guidance on tactical plans, timelines, campaign creative, and delivery channels. •Leverage market trends and research data to develop campaigns and strategies intended to grow brand consciousness and market share. •Champion WQED's evolving brand identity, working closely with the Brand Manager to ensure WQED departments are aligned with brand integrity and consistency. •Foster a collaborative and innovative and innovative work environment that encourages creativity and accountcapability. •Report to the Head of Marketing and Membership and collaborate with executive leadership abilities and the Marketing department to develop consistent, coordinated marketing across all channels. expertise / REQUIREMENTS •6+ years of marketing practice, including 2+ years managing or supervising teams with a demonstrated capability to motivate, inspire and meet goals. •Highly organized, creative, capability to prioritize, strong interpersonal expertise, excellent verbal and written communication expertise, attention to detail and aesthetics. •capability to organize and complete multiple tasks with close attention to detail and prioritization to meet deadlines. •A proven record leading multi-channel campaigns that achieve marketing goals. •Proficient in project management, execution and delivery, providing creative direction and tracking progress against objectives. •Strong interpersonal and negotiating expertise with internal and external stakeholders, staff and vendors. Demonstrated capability to collaborate and partner internally to identify, prioritize and deliver strategic goals. •Solid knowledge of and practice in change management, idea creation, employee development, coaching and cross-team effectiveness as well as demonstrated leadership abilities in fostering continuous learning, empowerment, involvement and opportunities. •capability to establish an independent view, effectively collaborate in decision-making and motivate others, especially during complex and challenging situations. •Proficient in Microsoft Office, website content management, email marketing systems, social media platforms. ABOUT WQED WQED starts conversations & creates practices that educate, entertain & inspire our neighbors in Pittsburgh & across southwest PA. Founded in 1954 as an experiment in educational community-supported television, WQED was a forerunner to PBS. Our content creators produce impactful stories that delve into the rich mosaic of our region's past, present, and future. We cover a wide variety of topics, from arts and culture to pressing societal issues that impact our lives. We profile remarkable individuals and organizations who work to strengthen our communities. Our Learning Neighborhoods support children, in partnership with area schools and libraries, and extend to high school students exploring media careers through the WQED Film Academy. Known as "The Voice of the Arts," WQED-FM provides a vital platform that amplifies our vibrant and diverse cultural assets, including the Pittsburgh Symphony Orchestra. Organization: WQED Job Job location: Pittsburgh, PA United States Job Job Category: Communications/Marketing Employment Type: Full time Hours Per Week: 40.00 Send Application Materials To: https://wqed.candidatestack.com/x/detail/a24tqgdcvxiq/aa0 Minimum income: $80,000.00 Maximum income: $95,000.00 Email address: E-Mail: sdietz@wqed.org Job Field: Radio and Television
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