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Job Opportunity: Senior Manager | Multilingual Digital Marketing:Connecticut Public Broadcasting, Inc.Job description: Senior Manager | Multilingual Digital Marketing Listing description Connecticut Public seeks a multilingual digital media professional who will be responsible for developing and executing clearly defined marketing strategies to build audience and grow membership, which results in revenue opportunities General Summary Connecticut Public seeks a multilingual digital media professional who will be responsible for developing and executing clearly defined marketing strategies to build audience and grow membership, which results in revenue opportunities. This leader will help to drive growth through marketing campaigns that generate consciousness, fuel content consumption, and generate member leads. They are responsible for developing and updating multilingual marketing materials, advertising, and other promotional activities by performing the tasks outlined below personally or in coordination with others internally at Connecticut Public, partners, or outside vendors. practice developing advertising and marketing strategies in the media or journalism industry a plus. Proficiency in Spanish language and multilingual campaign strategy necessary. Essential Functions The Senior Manager | Multilingual Digital Marketingprovides a wide variety of services. candidates must have the capability to complete the following essential functions: » Develops integrated marketing strategy for cross-channel campaigns including TV and Radio promotion, video and podcast pre-roll, digital banners, email, social media, print, outdoor, OTT apps and connected TVs. Campaigns may be in English and/or in Spanish. » Develops strategies to build consciousness with local Latino communities by working with the Editor of Latino Initiatives and partner media organizations to promote significant news, content, and engagement opportunities. » Leads freelance designers and vendor partners in developing new creative concepts, in line with our internal messaging and business priorities, that build upon the established brand identity and offer resonance across various demographic and psychographic profiles - especially young and diverse audiences. » Supports development of multilingual marketing strategies, plans, and creative briefs, including digital only or digital-first opportunities. » Works with Chief Digital agent and Senior Director, Membership Growth Strategy to develop member campaigns that result in additional gifts and support retention directly impacting revenue goals. » Works with design partners to develop institutional creative in a variety of forms including printed postcards, brand sizzle videos, and digital assets that create consciousness of the organization and convey the value and impact of the programming. Creative may be in English and/or in Spanish. » Works with freelance designers to develop print advertising for sponsorships. Reasonable accommodations may be made to enable individuals with disabilities to execute the essential job functions. Responsibilities This position has many responsibilities. tasks include, but are not limited to: » Engages in multilingual copywriting, including: development of video promo scripts and audio promo scripts, social post copy, email and newsletter text, and marketing campaign messaging. » Helps manage marketing finances including processing invoices and manage expenses. » Manages consistency of brand identity and correct use of logos and brand guidelines. » Manages partnership with Connecticut Public's for-profit design agency (MediaVision), as well as other paid media vendors including: contract development, budget management, performance measures and creative direction, and asset distribution/trafficking. » Manages promotional and collateral materials as well as companywide resources like stationary, swag, and signage. » Traffics assets to paid media partners as well as distributes to significant internal stakeholders. » Works closely with internal visuals team and leads design partners to develop campaign visuals through strategic direction and curated inspiration. » Works closely with underwriting and Institutional Advancement teams to ensure correct sponsor recognition within marketing assets. » Works in close coordination with other departments to support marketing priorities including; underwriting, grants and leadership abilities giving, community engagement, membership, digital, and content. » Works with data team to analyze campaign performance and leverage insights to inform strategy. Knowledge, expertise, and Abilities Knowledge of: » Adobe Suite (Photoshop, InDesign, Illustrator) a plus. » Adserving platforms like Google Admanager. » Digital measurement tools such as Salesforce, Google Analytics, and Facebook Analytics, etc. » Marketing functions, including communications, advertising, branding, digital marketing, and social media. » Media use and the digital landscape, particularly among millennial and Gen Z users and demonstrated capability to adapt storytelling accordingly. » Project management, organization, and managing multiple priorities. Skill in: » Communicating effectively across cultures with multiple stakeholders, including international and local. » Developing personas, customer journeys, and knowledge of targeting and segmentation in marketing campaigns, especially on digital platforms. » Influencing and communicating effectively across cross-functional and executive teams. » Managing the smallest details while possessing amazing organization. » Prioritizing and meeting deadlines. » prosperously working both independently and within a team environment as well as maintaining communication and responsiveness through digital tools like Slack, email, and Zoom. » Working across digital platforms and cross channel campaigns. capability to: » Be a self-starter, with a hunger for all things digital, always exploring and eager to showcase new opportunities. » Build rapport, establish trust and maintain internal stakeholder satisfaction. » Interpret data using digital measurement tools. » Lgain new software, products and processes around evolving business needs. » Performance analyze data for strategy and optimization. » Possess a creative mindset with natural curiosity and excellent listening, interpreting, and communication expertise. » Speak, write, and read in Spanish. » The prosperous candidate must possess a visceral distaste for office politics and gossip Work Environment Job functions are typically performed under conditions similar to those found in general office or administrative work. This position is not substantially exposed to adverse environmental conditions. Position Type / Expected Hours of Work This is a full-time, income exempt position.tasks are routinely performed Monday through Friday between the hours of 9:00 a.m. and 5:00 p.m.; however, weekend, evening, and holiday hours will be necessary. This is a hybrid function blended with remote and on-site time at our Hartford-located location. Physical Demands The physical activities of this position may include frequent in-person or virtual interactions. Information technology is essential to be able to remain at a desk/computer workstation for prolonged periods, speak clearly so others can understand, see details of objects that are between a few feet and more than a few feet away, focus on one sound an ignore others, use fingers to grasp move or assemble small objects. High stress environment with deadline pressures. Additionally, the employee must have the capability to concentrate for extended periods with frequent interruption, understand, and relate, to the concepts behind specific ideas. The typical physical requirements are: standing, hearing, walking, reaching, grasping, and repetitive motion. These physical demands, with or without reasonable accommodations, are required to execute the essential functions of this job. Education and practice Bachelor's degree in Marketing, Digital Marketing, or a significant field AND a minimum of seven (7) years' of direct and sustained professional work practice in marketing, audience development, targeting or related field AND/OR an equivalent combination of education, training, and practice. Organization: Connecticut Public Broadcasting, Inc. Job Job location: Hartford, CT United States Job Job Category: Communications/Marketing Employment Type: Full time Send Application Materials To: Applications are only accepted thorugh our career platform:. https://ctpublic.csod.com/ux/ats/careersite/1/home/requisition/162?c=ctpubl ic Minimum income: $77,440.00 Maximum income: $95,000.00 Website: Connecticut Public Broadcasting, Inc Email address: E-Mail: SPasquantonio@ctpublic.org Phone: (860) 275-2819 Job Field: Radio and Television
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