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Job Offer: Social Media Coordinator:University of North CarolinaJob description:Social Media CoordinatorBookmark this Posting Print Preview | Apply for this JobPlease see Special Instructions for more details.Please include portfolio of social media content samplesUNC Charlotte Benefits Information: https://hr.charlotte.edu/benefits The finalist will be subject to a Criminal Background Check. * The Search Committee will not contact references without first verifying permission with the finalist ?. Please ensure your full range of knowledge, expertise, abilities, practice, and education are listed on your application. * Do not write ?see resume' on your application when completing the job tasks section. If you answer the questions at the end of the application, please ensure your application reflects the knowledge, expertise, abilities, and practices to support your answers (see job tasks section of previous employment). * Failure to answer the questions at the end of the application will not preclude your application from being considered but may result in your application not receiving full consideration of your knowledge, expertise, and abilities. Please submit a resume and cover letter with your application. * These documents will be used to evaluate your written communication expertise as well as supporting documents of your knowledge, expertise, abilities, education, and professional practice. Position InformationGeneral InformationVacancy Open to All Candidates Employment Type Permanent - Full-time If time-limited, note appointment end date Hours per week 40 Months per year 12 Position Number 010521 NC income Grade Equivalency GN06 Classification Title Public Communications Specialist - Contributing Working Title Social Media Coordinator income Range $37,978 - $47,473 Anticipate Hiring Range $37,978 - $44,290 FLSA Status Non Exempt Division Business Affairs Department Business Services (Adm) Work Unit Business Services AVC Work Schedule 8:00 a.m. - 5:00 p.m ., Monday thru Friday Other Hours as Needed Primary Purpose of Position The social media coordinator reports directly to the Director of Marketing for Business Services. This position is responsible for applying thorough knowledge and research of student audiences and marketing techniques to execute the Business Services social media strategy for multiple platforms (e.g., Facebook Pages, Youtube, Instagram, TikTok, Reddit, Discord, LinkedIn), and create and manage the Business Services content calendar. The social media coordinator is responsible for monitoring and responding to customer inquiries on social media within the recommended 24-hour timeframe outlined in the University's overall social media strategy. This position will use reporting to identify trends and areas for improvement. This position will report and respond to customer issues to the appropriate area for action, if necessary. The incumbent must possess the capability to produce reports, KPIs and benchmarking to advise the marketing team on effective content production and strategies for student engagement. The incumbent must be able to effectively communicate with incoming students, direct student ambassadors, and maintain a valuable and friendly brand voice online, and help new student workers understand the Business Services areas, operations and services. The social media coordinator must be able to use emerging communications technologies/platforms and design expertise to execute a multi-media social strategy that includes graphics, photography and video. Minimum Education/practice Required Minimum Appropriate qualifications: Bachelor's degree in a discipline related to the area of assignment; or equivalent combination of training and practice. All degrees must be received from appropriately accredited institutions. University Preferred Appropriate qualifications: Graduation from a four-year college or university with a major in a closely related field that provides the knowledge, expertise and abilities needed in the area of assignment; or an equivalent combination of training and practice. Essential Job tasks » Responsible for managing and executing the Business Services social media strategy for multiple current and future platforms (e.g., Facebook Pages, Instagram, TikTok) and creating and managing the Business Services content calendar. » Monitors and responds to customer inquiries on social media within the recommended 24-hour timeframe outlined in the University's overall social media strategy. » Uses reporting to identify trends and areas for improvement. This position will report customer issues to the appropriate area for action, if necessary, and respond to customer questions and feedback. » Works directly with student workers to plan, organize and arrange content creation, videoing, scheduling and ideating campaigns. Promotes user-generated content and works to improve engagement and increase Business Services social media account followers. » Establishes KPIs and sets benchmarks for the improvement of content quality and production. » Responsible for running Business Services and vendor partner promotions, giveaways and social media campaigns. » Create graphic assets, photography, short-format video and other assets for Facebook, Instagram and Twitter accounts for both Business Services and vendor partners. Other Work Responsibilities » Assists with student orientation staffing to ensure adequate coverage » Assist with copy-editing as needed » Assist with recruiting student ambassadors Departmental Preferred practice, expertise, Training/Education » Bachelor's degree with academic practice in marketing, graphic design, digital media, journalism, communications or fine art » Excellent oral and written communications expertise » practice creating content for personal business, corporation, non-profit organization, or as an influencer » knowledge of higher education University setting and appropriate tone and voice » practice with using social media analytics to inform content production » capability to make content recommendations located on interpreting social media analytics » practice creating photography or designs for social media graphics » Customer service practice and capability to respond to online complaints in an appropriate, constructive tone and voice » capability to maintain a consistent, friendly and valuable brand voice across social media channels » Design planning and content planning expertise, including practice with social media management tools such as Sprout, Hootsuite or Loomly » capability to use GSuite for education tools (Google Calendar, Gmail, Google Docs, etc.) » Content creation for social media platforms (e.g., Twitter, Facebook, Instagram and/or TikTok) » Quantitative and qualitative expertise with proven data interpretation abilities » Social media analytics » Graphic design and design planning expertise » capability to help recruit, organize and direct student content creators Necessary Licenses or Certifications None Work Location Auxiliary Services Bldg. Posting date 06/19/2024 Closing date 07/03/2024 Proposed Hire Date 07/15/2024 Contact Information Special Notes to candidates Please include portfolio of social media content samples UNC Charlotte Benefits Information: https://hr.charlotte.edu/benefits The finalist will be subject to a Criminal Background Check. * The Search Committee will not contact references without first verifying permission with the finalist ?. Please ensure your full range of knowledge, expertise, abilities, practice, and education are listed on your application. * Do not write ?see resume' on your application when completing the job tasks section. If you answer the questions at the end of the application, please ensure your application reflects the knowledge, expertise, abilities, and practices to support your answers (see job tasks section of previous employment). * Failure to answer the questions at the end of the application will not preclude your application from being considered but may result in your application not receiving full consideration of your knowledge, expertise, and abilities. Please submit a resume and cover letter with your application. * These documents will be used to evaluate your written communication expertise as well as supporting documents of your knowledge, expertise, abilities, education, and professional practice. Posting Specific QuestionsRequired fields are indicated with an asterisk (*).» * How did you hear about this employment opportunity? » UNC Charlotte Website » HERC Job Board » Inside Higher Education » Circa (formerly known as Local JobNetwork) » Another Website » Agency Referral » Advertisement/Publication » Personal Referral » Other » Where did you lgain about this posting? (Open Ended Question) » Tell us about your graphic design and/or practice with photography for social media. (Open Ended Question) » Do you have practice with graphic design software such as Adobe or Canva? If yes, please explain. (Open Ended Question) Applicant DocumentsRequired Documents» Resume / Curriculum Vitae » Cover Letter / Letter of Interest » Online PortfolioOptional Documents » Contact Information for References Skills:
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