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Job Opportunity: Marketing Manager, Adult & Professional Education Marketing:Villanova UniversityJob description:Marketing Manager, Adult & Professional Education MarketingTo view the position details and/or apply to a position, click on theView Detailslink below the Job Title. If you have questions about the application process, please refer to theApplicant FAQ's.
Posting DetailsDo you have questions about the application process? If so, please refer to the Applicant FAQ's. Posting Details (Default Section)Posting Number:: 20244017S Position Title:: Marketing Manager, Adult & Professional Education Marketing Employment type:: Staff Job location:: Villanova, PA Recruitment Type:: Internal/External candidates Work Schedule:: full-time/12-months Avg Hours Week: Department:: 655 - University Communication and Marketing - College Communications Position Summary:: In close collaboration with the Director, the Marketing Manager, Adult and Professional Education Marketing, develops and implements strategic marketing campaigns for a portfolio of online non-credit professional education programs. The Marketing Manager works closely with partner agencies to manage media buys and campaigns, as well as ensure campaigns are on schedule and all required assets are delivered. The Marketing Manager collaborates with the Adult and Professional Education Marketing team to maximize campaigns across all media available. This position will partner with the communications, admissions, enrollment and corporate development teams in the College of Professional Studies and the Office of Online Programs to identify marketing and communications opportunities and needs. The Marketing Manager will help to develop and maintain reports to track key campaign metrics and performance. The Marketing Manager must be able to analyze data from various sources and extract actionable takeaways and insights. This position collaborates with staff across the University Communication and Marketing department as needed. Villanova is a Catholic university sponsored by the Augustinian Order. Diversity and inclusion have been and will continue to be an integral component of Villanova University's mission. The University is an Equal Opportunity/Affirmative Action employer and seeks candidates who understand, respect and can contribute to the University's mission and values. tasks and Job responsibilities:: » Supports the Director with developing and implementing strategic marketing campaigns for a portfolio of online non-credit professional education programs. The Marketing Manager will work closely with partner agencies to manage media buys and campaigns, as well as ensure campaigns are on schedule and all required assets are delivered. » This position collaborates with the Adult and Professional Education Marketing team, as well as communications, admissions, enrollment and corporate development teams in the College of Professional Studies to identify marketing and communications opportunities and needs. » The Marketing Manager helps to develop and maintain reports to track key campaign metrics and performance. The Marketing Manager must be able to analyze data from various sources and extract the actionable takeaways and insights. » Performs other tasks and assists with projects as assigned. Minimum Appropriate qualifications:: » Bachelor's degree required. » 4+ years of hands-on digital marketing and project management practice. » The individual must have proven skills in digital marketing and in executing paid, social and SEO strategies in addition to demonstrated lead generation practice/success (higher ed preferred). » He/She/They must be highly proficient in all connected standard computer applications and operating systems, including Google Analytics, Google Tag Manager and other digital marketing analytics and online project management systems. » Must be a team player with strong writing, interpersonal, organizational and planning skills. » Must be a flexible, upbeat, energetic self-starter who enjoys collaboration and building relationships with a wide variety of constituencies. » Must be able to handle multiple projects, priorities, and deadlines in a fast-paced, multifaceted environment. » Must have a deep commitment to the well-being of the University, a commitment to the University's Catholic/Augustinian heritage, advancement of its mission and to serving the needs of a diverse community. » Must be capable of operating standard office equipment. Preferred Appropriate qualifications:: » Bachelor's degree in marketing, communications or advertising is preferred. » Master's degree a plus. » practice within a higher education or sophisticated non-profit environment is preferred. » PC and MAC platforms; server technology. Physical Requirements and/or Unusual Work Hours: : Must have the capability to work evenings, weekends, and possibly holidays as the demands of the job dictate. Special Message to candidates:: Posting Date:: 05/13/2024 Closing Date (11:59pm ET):: income Posting Information: : income is commensurate with practice. income Band:: I Job Job Category:: exempt References NeededReferences NeededMinimum Number of References Needed: 3 Maximum Number of References Needed: 3 Supplemental QuestionsRequired fields are indicated with an asterisk (*).» * How did you first hear of this employment opportunity? » Indeed.com » Higheredjobs.com » Glassdoor » Chronicle Vitae » Academic Keys » PA CareerLink/JobGateway » Professional Affiliation/Trade Website » Diversity Association/Publication Website » Advertisement in Academic or Professional Publication » Referred by a current employee » Referred by a friend, family member, or former employee » Heard about Information technology at a conference or career fair » Browsing the Villanova website » Cabrini University employee » Other » * If your answer to the above question is "Other", please specify the source below. If this question does not apply to you, enter N/A. (Open Ended Question) Documents needed to complete your application:Required Documents» Cover Letter / Letter of Interest » Resume / Curriculum Vitae Optional Documents Skills:
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