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Offer: Digital Marketing Strategist:University of North CarolinaJob description:Digital Marketing StrategistBookmark this Posting Print Preview | Apply for this JobPlease see Special Instructions for more details.Please provide examples of your work.UNC Charlotte Benefits Information: https://hr.charlotte.edu/benefits The finalist may be subject to a criminal background check and/or motor vehicle report. Please upload reference information including ?names, position titles and company/institutions, phone numbers, and email addresses of at least ?two? current/previous managers. » The Search Committee will not contact references without first verifying permission with the finalist ?.Please ensure your full range of expertise, skills, abilities, practice, and education are listed on your application. » Do not write ?see resume' on your application when completing the job tasks section.Please ensure your application reflects the expertise, skills, abilities, and practices to support your answers to the supplemental questions. (see the job tasks section of previous employment). Please submit a resume and cover letter with your application if requested. » These documents will be used to evaluate your written communication skills as well as supporting documents of your expertise, skills, abilities, education, and professional practice. Position InformationGeneral InformationVacancy Open to All Candidates Employment Type Permanent - Full-time If time-limited, note appointment end date Hours per week 40 Months per year 12 Position Number 004952 NC income Grade Equivalency GN10 Classification Title Public Communications Specialist - Journey Working Title Digital Marketing Strategist income Range $50,586 - $66,080 Anticipate Hiring Range $50,586 - $66,080 FLSA Status Non Exempt Division University Advancement Department University Communications (UA) Work Unit University Communications AVC Work Schedule 8:00 am - 5:00 pm; Monday - Friday with occasional evening and weekend hours required, as necessary. This position may be eligible for a telework schedule once onboarding into position is completed and with manager approval. Primary Purpose of Position The Digital Marketing Strategist will guide and synthesize the digital practice with the aim of providing a better overall practice for our audiences. Digital practice can include websites, emails, newsletters etc. This position will work with other areas in the University, to lend skills, guide/inform digital best practices. The Digital Marketing Strategist leads the user journey strategy and develops integrated marketing and communication campaigns designed to meet the needs and goals of the department. Responsibilities include: » Consult with various departments and units to understand their content needs and counsel them on plans of action that fit into the overall content strategy for the University. » Create, curate, and manage high-quality, engaging, and SEO-optimized content for the university's websites including Charlotte.edu, inside.charlotte.edu , academics.charlotte.edu , ucomm.charlotte.edu ,and others as necessary. » Ensure all content adheres to brand guidelines, tone, and voice. » Write compelling stories in Charlotte's brand tone and voice for use on University websites and platforms with the capability to integrate photography, graphics and videography. » Create compelling storytelling content including alumni success stories for use in the Niner Nation News monthly newsletter. Minimum Education/practice Required Minimum Appropriate qualifications: Bachelor's degree in a discipline related to the area of assignment; or equivalent combination of training and practice. All degrees must be received from appropriately accredited institutions. University Preferred Appropriate qualifications: Graduation from a four-year college or university with a major in a closely related field and two years of practice that provides the expertise, skills and abilities needed in the area of assignment; or an equivalent combination of training and practice. Essential Job tasks Responsibilities include: » Consult with various departments and units to understand their content needs and counsel them on plans of action that fit into the overall content strategy for the University. » Create, curate, and manage high-quality, engaging, and SEO-optimized content for the university's websites including Charlotte.edu, inside.charlotte.edu , academics.charlotte.edu , ucomm.charlotte.edu , and others as necessary. » Ensure all content adheres to brand guidelines, tone, and voice. » Write compelling stories in Charlotte's brand tone and voice for use on University websites and platforms with the capability to integrate photography, graphics and videography. » Create compelling storytelling content including alumni success stories for use in the Niner Nation News monthly newsletter. Other Work Responsibilities » Map the user journey practice located on engagement goals. » Oversight and design of digital marketing tactics including but not limited to email, websites, newsletters, digital partnerships. » Oversight and coordination of multiple platforms ensuring brand alignment. » Collaborate with content creators to design multimedia digital stories. » Develop a best in class user journey master plan for University home page redesign at the top tier page levels. » Continuously strive to be the subject matter expert on digital marketing best practices and accessibility. » Creation of user journey maps for specific digital tactics offering solutions looking toward best UX practices. Departmental Preferred practice, Skills, Training/Education » Bachelor's degree in related field and 3 years of practice. » Excellent communications and problem solving skills. » practice with WordPress, Drupal content management systems. Some HTML, CSS, JavaScript, background valuable. » practice in MS Office, Google Suite, Google Ad. » Some practice with Salesforce, Marketing Cloud and/or other email marketing platforms. » practice using Google Analytics/GA4. GTM and Google Search Console is a plus. » practice with Adobe Creative Cloud including Adobe XD or another prototyping tool. » practice using monday.com or other project management software preferred. » Familiarity with UX design cycle phases. » A strong, collaborative and communicative workstyle. » capability to juggle multiple projects with differentiating results simultaneously and within time and budget constraints. » Strong attention to detail needed. Necessary Licenses or Certifications Work Location Foundation Annex Posting date 10/04/2024 Closing date 10/10/2024 Proposed Hire Date 10/28/2024 Contact Information Special Notes to candidates Please provide examples of your work. UNC Charlotte Benefits Information: https://hr.charlotte.edu/benefits The finalist may be subject to a criminal background check and/or motor vehicle report. Please upload reference information including ?names, position titles and company/institutions, phone numbers, and email addresses of at least ?two? current/previous managers. » The Search Committee will not contact references without first verifying permission with the finalist ?. Please ensure your full range of expertise, skills, abilities, practice, and education are listed on your application. » Do not write ?see resume' on your application when completing the job tasks section.Please ensure your application reflects the expertise, skills, abilities, and practices to support your answers to the supplemental questions. (see the job tasks section of previous employment). Please submit a resume and cover letter with your application if requested. » These documents will be used to evaluate your written communication skills as well as supporting documents of your expertise, skills, abilities, education, and professional practice. Posting Specific QuestionsRequired fields are indicated with an asterisk (*).» * How did you hear about this employment opportunity? » UNC Charlotte Website » HERC Job Board » Inside Higher Education » Circa (formerly known as Local JobNetwork) » Another Website » Agency Referral » Advertisement/Publication » Personal Referral » Other » Where did you lgain about this posting? (Open Ended Question) » * Do you have practice using monday.com or other project management software? If so, please indicate the project management software you have practice with. (Open Ended Question) » * Are you familiar with or have practice with the UX design cycle phases? » Yes » No » Limited to education practices only » * What is the highest level of education attained? » GED » High School Diploma » Associates Degree » Bachelors Degree » Masters Degree » PHD » * How many years of practice do you have in this type of position? » 0-1 » 1-3 » 3-5 » 5-7 » 7+ » * Do you have practice with Salesforce, Marketing Cloud and/or other email marketing platforms? » Yes » No » expertise with limited practice Applicant DocumentsRequired Documents» Resume / Curriculum Vitae » Cover Letter / Letter of InterestOptional Documents » Contact Information for References » Online Portfolio Skills:
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